cha

calcha

calcha is a japanese tea brand, selling no mixed teas but only pure tea flavours, for which has been designed a packaging. to keep it at as less material as possible, the tea is packed loose in glasses, which can be refilled at the store. As with the unmixed teas, the brands major focus is to keep things direct and minimal. Since drinking tea in japan is a very spiritual and traditional thing, the brands name combines the japanese word for tea “cha” together with “culture”, with the idea of sinking further into tea culture and enjoying harmony and calmness.

 mate tea calcha

 black tea calcha

red tea calcha